WELCOMING AND OPEN TO OUR NEIGHBOURS DOWN SOUTH.
As uncertainty continues to loom, we are encouraging our tourism partners to maintain our warm and welcoming hospitality to all, including our neighbours to the south.
While we may encounter visitors eager to share their political opinions reflecting the current news landscape, this offers us a unique opportunity to continue to showcase our friendly and inclusive spirit. At the Tourism Industry Association of BC Conference earlier this month, one thing was clear – there are no tariffs on tourism. Destination Canada showed travel intent from the US to Canada was up 40% MoM and 10% YoY while travel intent from Canada to the US showed a 35% decline MoM and 49% decline YoY.
More Canadians than ever are choosing to stay domestic, while the US market is holding strong. We hope you’ll join us in ensuring that every visitor feels truly welcome and at home here.
UPCOMING TOURISM PARTNER ENGAGEMENT EVENTS.
It’s hard to believe that spring is already around the corner and it feels like just yesterday we were engaging with our sector at our November partner event. But just like that, we’ve got two more upcoming opportunities for you to hear from our team, network with your tourism colleagues, and enjoy a good time!
Register here for the ROAM Tour!
TOURISM REVELSTOKE AGM.
We invite all of our Tourism Partners to save the date to join us at our Annual General Meeting on May 27, 2025.
Where: Location TBD
When: 5-7pm
Keep an eye out for the Eventbrite registration link along with more details about the AGM and how to apply for a board seat coming in the April Tourism Partner Newsletter.
VALUE OF TOURISM STUDY.
We’re looking at conducting an updated Value of Tourism study for 2024, but before we do, we wanted to ask if you found the 2019 study useful?
It’s a big lift and we’re more than happy to take it on, we just want to make sure we’re prioritizing where we put our efforts in a way that feels aligned with what you’d like to see from us. Alternatively, we could wait until next year, as we’re adding some new questions to our Visitor Experience Survey that will allow us to significantly reduce the amount of resources required to conduct this study.
DESTINATION EVENTS PROGRAM RETURNS.
Building on the success of the former Tourism Events Program (TEP), the renamed and slightly retooled Destination Events Program will provide up to $5 million a year to support operational expenses and help communities host events that attract overnight visitors, create jobs, boost local economies, and foster tourism growth.
Applications will be accepted from April 7, 2025, until May 5, 2025, for events occurring between June 1, 2025 until September 30, 2026.
For more detailed information about the program and how to apply please visit the Destination Events Program website at: Destination Events Program (DEP) - Province of British Columbia
If you have any questions about the Destination Events Program, please email: DestinationEventsProgram@gov.bc.ca.
DESTINATION BRANDING.
The REVELSTOKE. brand is now available for use by the public. If you'd like to use it, there the 5 simple steps to follow:
1. Contact Lydia at media@seerevelstoke.com
2. Enter a sublicense agreement
3. Choose to manufacture locally or out of town
4. Send your designs to Lydia for approval and pay your brand use fees
5. Fabricate your branded designs
We have worked with Integrated Apparel and SignsInk to streamline this process and support local. Some ways we've seen the brand used so far is on local sports team jerseys, retail apparel items, and signage. Brand fees are waived for non-profits using the brand in a non commercial capacity and for staff uniforms.
Read our guide to using the destination brand here.
If you would like to use the brand or you are a local fabricator who would like to be trained in becoming an official brand fabricator, please contact Lydia.
CONTENT.
Anchor content for March
Après
Resort Skiing
Backcountry access and safety
Supporting anchor content is
Bookable experiences
Please use this to your advantage and post content on social media that supports our content strategy and use #TheRealStoke to be featured.
MEDIA.
Revelstoke was featured 12 times in media in February Here are some of our favourite pieces.