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Executive Director

Position: Executive Director
Location: Revelstoke, British Columbia
Status: Full Time, Permanent
Posted: April 7, 2026
Deadline: April 24, 2026
Salary: $100,000 - $120,000
Start Date: Targeted for May/June 2026

Tourism Revelstoke is seeking a bold, grounded leader to guide the organization and the destination into its next chapter. This is a community-facing, future-focused leadership role rooted in wild places, big ideas, and real relationships.

As Executive Director, you will champion Revelstoke’s visitor economy while staying deeply connected to the people, landscapes, and values that define the community. You’ll lead a small, high-performing team, work closely with the Board, partners, and local leaders, and help shape how Revelstoke shows up in the world, ensuring tourism supports the place we call home.

  • Tourism Revelstoke is the Destination Marketing & Management Organization (DMMO) for Revelstoke, BC. We are a non-profit organization contracted by the City of Revelstoke to deliver the 5-year Strategic Business Plan for the use of the Municipal and Regional District Tax (MRDT) as it relates to marketing and destination management.

    We operate on a partnership model that allows us to collaborate broadly across the tourism sector. While official voting partners are currently limited to traditional accommodation providers as defined in our bylaws, our work is designed to reflect and support the wider tourism ecosystem.

    We live and work on the traditional lands of the Sinixt, Secwépemc, Ktunaxa, and Syilx Okanagan peoples. We acknowledge these lands and are committed to learning, listening, and supporting Indigenous tourism where appropriate.

    Vision: Revelstoke is a world-class destination while being an authentic and vibrant community.

    Mission: To inspire value-aligned visitors and grow sustainable tourism opportunities that benefit the community.

    Values: Embrace Flexibility · Empower Innovation · Connect Authentically · Foster Passion · Collaborate Intentionally

  • The Executive Director reports to the Tourism Revelstoke Board of Directors and leads the organization through the delivery of its 5-Year Strategic Business Plan and annual tactical plans.

    At the core of this role is leadership through clarity; creating the conditions where people, ideas, and partnerships can do their best work. You lead with calm through change and uncertainty, using insight, data, and evidence to guide decisions and demonstrate value. You balance big-picture strategy with hands-on execution.

    How You Lead

    • Strategy: Sets clear purpose, priorities, and direction.

    • Culture: Leads in values-driven, inclusive, and collaborative ways.

    • Structure & Process: Establishes clear roles, accountability, and effective ways of working.

    • Data & Performance: Uses data to track progress, evaluate impact, and adapt strategy.

    • People & Talent: Builds teams by hiring, performance management, coaching, and succession planning.

    • Change & Risk: Leads calmly and decisively through change, uncertainty, and high-stakes moments.

  • Lead the Organization

    • Lead a high-performing, values-led team.

    • Create a safe, inclusive, and motivating workplace rooted in equity, respect, and collaboration.

    • Oversee the functions of marketing, destination management, events, partner engagement, and administration.

    • Lead the development and delivery of annual tactical plans, performance monitoring, and year-end reporting.

    • Use data and reporting systems to translate activity into insight for staff, partners, funders, and the Board.

    • Stay current on tourism trends, risks, and opportunities, and lead through change or disruption with clarity.

    • Build and maintain strong relationships with the Chamber of Commerce, City of Revelstoke, and elected officials.

    Steward the Finances

    • Lead the development of 5-year MRDT strategic business plan (next renewal due 2028) and ensure full compliance.

    • Manage an annual operating budget of approximately $1.5M with care, transparency, and accountability.

    • Ensure investments in marketing, events, and destination initiatives are evaluated for effectiveness and ROI.

    • Oversee budgeting, audits, financial controls, reporting to funding partners, agencies, and the municipality.

    • Strengthen funding relationships, pursue new revenue opportunities, ensuring legal and regulatory compliance.

    Grow the Destination (Responsibly)

    • Lead destination marketing, storytelling, and events that build brand awareness, support visitation goals, and enhance the guest experience.

    • Support the implementation of the Destination Management Plan, balancing growth with community well-being.

    • Build relationships with airlines, tour operators, meeting planners, event organizers, and tourism partners.

    • Provide leadership during destination-level risks or disruptions in collaboration with partners and local authorities.

    Be a Champion & Connector

    • Champion the value of tourism with residents, industry, and government.

    • Serve as, or support, the primary spokesperson for Tourism Revelstoke.

    • Build strong relationships with tourism and sector organizations including Kootenay Rockies Tourism, Destination BC, TIABC, Indigenous Tourism BC, and Destination Canada.

    • Create opportunities for partner and community engagement to inform decisions and strengthen alignment.

    • Oversee research and performance reporting to support advocacy, decision-making, and destination stewardship.

    • Build respectful, long-term relationships with Indigenous communities.

    Support Strong Governance

    • Provide the Board with clear insights, translating data, trends, and performance into strategic guidance.

    • Support the Board in setting vision, strategy, and long-term priorities, including organizational capacity and leadership continuity.

    • Work closely with the Board Chair on governance, agendas, and accountability.

    • Ensure transparency, ethical leadership, and regular reporting on progress toward strategic and operational goals.

    • Grounded, resilient, and energized by complexity.

    • A natural collaborator and trusted relationship-builder.

    • Comfortable being visible, accountable, and decisive.

    • A clear and compelling communicator.

    • Data-informed, impact-focused, and action-oriented.

    • Steady, thoughtful, and effective under pressure.

    • A university degree in business, marketing, communications, tourism, or a related field (or equivalent experience).

    • 5+ years of experience in general management or executive director level positions, or higher

    • Experience working with Boards of Directors.

    • Tourism, destination marketing, MRDT, or not-for-profit leadership experience strongly preferred.

    • Proven ability to lead in complex, multi-partner environments.

    • A track record of turning strategy into action.

    • Knowledge of Revelstoke, the Kootenay Rockies region, and BC is an asset.

    • Extended health benefits

    • Three (3) weeks vacation

    • TFSA / RRSP matching

    • Phone allowance

  • This is a rare opportunity to lead and shape the future of a destination that inspires passion, pride, and connection. In Revelstoke, tourism is not just about visitors, it’s about supporting a thriving community, protecting our extraordinary landscapes, and creating lasting value for residents and businesses alike.

    Tourism Revelstoke is committed to equity, diversity, and inclusion, and welcomes applications from all qualified candidates. Accommodations are available throughout the recruitment process and employment.

  • ‍Please submit your cover letter and CV to: info@seerevelstoke.com

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Stoke Squad

Position: Project Coordinator - 2 Positions Available
Location: Revelstoke, British Columbia
Status: Full Time, Temporary
Posted: April 10, 2026
Deadline: April 24, 2026
Hourly Wage: $27.80
Position Dates: May 1 - September 30, 2026

Do you love Revelstoke?
Are you passionate about environmental sustainability?
Are you an enthusiastic extrovert who loves to gas up their friends and be the life of the party?

If you answered yes to the above questions, we’re looking for people like you to join Tourism Revelstoke’s Stoke Squad this summer! The Stoke Squad Project Coordinators will play a pivotal role in supporting sustainable tourism and branding initiatives in Revelstoke. Working in the "Stoke Squad" team, you will engage directly with visitors and locals to promote environmental stewardship, responsible travel practices, and memorable visitor experiences. This team will be on the ground representing the REVELSTOKE. brand and promoting what #TheRealStoke is all about. This position is intended to create meaningful job experiences for youth while advancing green career-related activities and will report to the Brand & PR Manager. 

    1. Increased visitor and resident awareness of invasive species prevention, wildfire safety, and sustainable recreation.

    2. More visitors and locals adopting Clean, Drain, Dry practices to protect local waterways.

    3. Increased compliance with FireSmart principles, reducing campfire-related wildfire risks.

    4. More recreationists following Leave No Trace principles, reducing trail and habitat degradation.

    5. Increased membership support for local trail organizations, leading to better-maintained infrastructure.

    6. Strengthened association between the REVELSTOKE. brand and sustainable travel behaviors.

    7. Increased event support for our community.

  • Engagement & Education

    • Provide climate, environmental, and responsible travel education to residents and visitors.

    • Promote safe and sustainable front/backcountry recreation practices.

    • Educate the public on the movement of invasive species and best practices for minimizing environmental impacts.

    • Discourage visitation to environmentally sensitive areas.

    • Promote and support local Non-Profit Organizations focused on environmental conservation.

    Event Activation & Outreach

    • Plan and execute innovative activities to engage the public at designated locations.

    • Represent and increase awareness of the Tourism Revelstoke brand while embodying #TheRealStoke.

    • Support Tourism Revelstoke and other community groups with events and event equipment rentals.

    • Utilize various engagement tools such as pledge cards, photo stations, and sustainable swag giveaways (hat, stickers, reusable bags, etc).

    • Interact directly with residents and visitors, promoting key messages and answering questions.

    Data Collection & Reporting

    • Collect data in the field to inform future campaigns and initiatives.

    • Complete daily reports documenting interactions, visitor demographics, key topics of conversation, and user feedback.

    • Provide feedback to the program manager on event activations and visitor engagement strategies.

    • Encourage users to complete surveys, such as  the Visitor Experience Survey, Resident Sentiment Survey, Sustain the Stoke Quiz, and other data collection strategies.

    Logistics & Support

    • Assist in packing, loading, unloading, set up, and tear down of event activation equipment.

    • Transport event activation equipment to designated locations by vehicle or bike.

    • Work collaboratively with the program manager and stakeholders to ensure successful project execution.

    Other Tasks, as required

    • Opportunities to work with the Tourism Revelstoke marketing team in content creation, digital asset management, website maintenance, and social media.

    • Passion for Revelstoke, environmental stewardship and sustainable tourism

    • Strong communication and interpersonal skills, with the ability to enthusiastically engage diverse audiences

    • Knowledge of environmental conservation principles, outdoor recreation best practices, Leave No Trace Principles, and sustainability initiatives

    • Ability to work independently, prioritize tasks, and problem solve in dynamic environments

    Requirements

    • Must be able to work in Canada

    • Valid driver's license and access to reliable transportation that can be used for work purposes (mileage is reimbursed at 73¢ per kilometre)

    • Must be available to work weekends

    • Must be able to lift 35lbs

    Nice to Have’s

    • Previous knowledge in educational areas listed above will be viewed as an asset but is not essential, as on the job training can be provided for someone with the right attitude

    • Experience in community outreach, event planning, or environmental education preferred

    • A Bachelor's degree or equivalent experience in environmental science, tourism management, marketing/events, communications, or related field is considered an asset

    • First Aid certification (or willingness to obtain) is considered an asset.

    • $27.80/hour (hours will vary between 30-35 hours per week, depending on events and activations)

    • Additional hours or employment extension may be available 

    • Full Time (May 1 - September 30)

  • To apply, please submit a resume and cover letter that includes your answers to the questions below to Lydia Syme at media@seerevelstoke.com by April 19, 2026. 

    1. How would your friends describe you?

    2. What is your favourite environmental initiative, sustainability project, or NPO in Revelstoke?

    3. What is one idea you have on how to best engage with visitors and residents through the Stoke Squad?

    4. What does #TheRealStoke mean to you?

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Destination & Sustainability Coordinator

Application: CLOSED, DECEMBER 2025

Tourism Revelstoke is hiring a Destination & Sustainability Coordinator to contribute to our destination management and sustainability efforts. This role supports the Destination & Sustainability Manager in delivering programs that strengthen our community and support regenerative tourism goals.

  • Location: Revelstoke, BC
    Position Type: Part-Time
    Hours: Average 21 hours per week
    Wage: $25.50-27/hr based on experience

    Posting closes: December 7, 2025
    Proposed Start Date: Wednesday, January 14, 2026

    This is a dynamic, hybrid position where no two weeks are the same. You can expect to work around 21 hours per week, with some fluctuation based on events, projects, and data collection periods. Our team typically works in-office Tuesdays and Wednesdays, with flexibility for remote work on other days.

    Tourism Revelstoke has evolved from a traditional destination marketing organization into a leader in destination management. Our work goes beyond promotion, as we seek to actively manage the impacts of tourism, support community well-being, and help keep Revelstoke a thriving place to live, work, and visit.

    Over the past few years, our destination management initiatives have grown from volunteer travel programs such as Wildfire Week and Thanksgiving Back, to sustainability training, community engagement and data-driven reporting. As we look toward 2026, we’re excited to bring on a new team member to help sustain our momentum and spark new ideas.

  • As the Destination & Sustainability Coordinator, you will:

    • Support the implementation of Tourism Revelstoke’s Destination Management Plan and related annual tactical actions

    • Assist with sustainability initiatives, research, and partnerships that advance environmental, social, and cultural goals

    • Coordinate logistics and communications for destination management programs

    • Support data collection, analysis, and reporting to track program outcomes

    • Assist with partner and community engagement

    • Collaborate with the marketing team to align sustainability and destination management messaging across social media, website, and visitor materials

    • Maintain and update web content on DestinationRevelstoke.com

    • Bring forward creative ideas and innovative approaches to enhance visitor education, stewardship, and community engagement

  • This role is best suited for someone who is:

    • Creative & Resourceful –  You find solutions when challenges arise and take initiative to get things done

    • Anticipatory & Detail-Oriented – You stay one step ahead, noticing what needs attention before anyone asks

    • Humble & Collaborative –  You approach work with humility and are always looking to learn from those around you

    • Passionate & Purpose-Driven – You care deeply about sustainability and community impact

    • Honest & Reliable – You follow through on commitments and are someone others can trust

    • Self-Managing & Curious –  You thrive with autonomy, learn quickly, ask thoughtful questions, and seek out knowledge to improve

    • Data-Minded & Analytical – Comfortable building forms, organizing survey data, and spotting insights that inform decisions

    • Adaptable & Approachable – You can connect with a variety of stakeholders and adjust your communication style to connect with different audiences

  • While hard skills matter, the right attitude matters more.
    If you are curious, motivated, and eager to learn, we can teach you the technical pieces. What’s most important is a collaborative spirit and willingness to roll up your sleeves.

    Must-Have Skills

    • Strong written and verbal communication skills

    • Data collection and analysis experience (surveys, spreadsheets, reporting)

    • Excellent organizational skills and ability to manage multiple priorities

    • Ability to work independently and as part of a collaborative team

    Nice-to-Have Skills

    • Basic graphic design skills (Canva or Adobe Illustrator, ability to follow brand guidelines)

    • Comfortable using website development platforms (Squarespace)

    • Advanced knowledge of survey platforms (Jotform)

    • Knowledge of tourism, sustainability, or community development

    • Experience with event coordination, logistics, or stakeholder engagement

  • At Tourism Revelstoke, we know that the right fit goes both ways. This role will thrive when it’s filled by someone who not only brings the skills and attitude we need, but who also feels inspired by our mission. We’re looking for someone who will click with our small, passionate team, who shares our love for this community, wants to make a difference, and finds joy in both the challenges and the celebrations that come with this work.

    For the right person, this part-time position has the potential to grow into a full-time role as our destination management work expands. We’re open to flexibility around the start date, weekly hours, and office schedule for the right candidate as the role grows toward full-time capacity.