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OPEN APPLICATIONS.

Executive Director

Application: OPEN

Tourism Revelstoke is seeking a bold, grounded leader to guide the organization, and the destination, into its next chapter. This is a community-facing, future-focused leadership role rooted in wild places, big ideas, and real relationships.

As Executive Director, you will champion Revelstoke’s visitor economy while staying deeply connected to the people, landscapes, and values that define the community. You’ll lead a small, high-performing team, work closely with the Board, partners, and local leaders, and help shape how Revelstoke shows up in the world, ensuring tourism supports the place we call home.

  • Location: Revelstoke, BC (in person)
    Position Type: Full Time, Permanent
    Salary: $94,765 - $98,868 (Director Step 1) 

    Posting closes: February 6, 2026
    Proposed Start Date: March 2026

  • Tourism Revelstoke is the Destination Marketing & Management Organization (DMMO) for Revelstoke, BC. We are a non-profit organization contracted by the City of Revelstoke to deliver the 5-year Strategic Business Plan for the use of the Municipal and Regional District Tax (MRDT) as it relates to marketing and destination management.

    We operate on a partnership model that allows us to collaborate broadly across the tourism sector. While official voting partners are currently limited to traditional accommodation providers as defined in our bylaws, our work is designed to reflect and support the wider tourism ecosystem.

    We live and work on the traditional lands of the Sinixt, Secwépemc, Ktunaxa, and Syilx Okanagan peoples. We acknowledge these lands and are committed to learning, listening, and supporting Indigenous tourism where appropriate.

    Vision: Revelstoke is a world-class destination while being an authentic and vibrant community.

    Mission: To inspire value-aligned visitors and grow sustainable tourism opportunities that benefit the community.

    Values: Embrace Flexibility · Empower Innovation · Connect Authentically · Foster Passion · Collaborate Intentionally

  • The Executive Director reports to the Tourism Revelstoke Board of Directors and leads the organization through the delivery of its 5-Year Strategic Business Plan and annual tactical plans.

    At the core of this role is leadership through clarity; creating the conditions where people, ideas, and partnerships can do their best work. You lead with calm through change and uncertainty, using insight, data, and evidence to guide decisions and demonstrate value. You balance big-picture strategy with hands-on execution.

    How You Lead

    • Strategy: Sets clear purpose, priorities, and direction.

    • Culture: Leads in values-driven, inclusive, and collaborative ways.

    • Structure & Process: Establishes clear roles, accountability, and effective ways of working.

    • Data & Performance: Uses data to track progress, evaluate impact, and adapt strategy.

    • People & Talent: Builds teams by hiring, performance management, coaching, and succession planning.

    • Change & Risk: Leads calmly and decisively through change, uncertainty, and high-stakes moments.

  • Lead the Organization

    • Lead a high-performing, values-led team.

    • Create a safe, inclusive, and motivating workplace rooted in equity, respect, and collaboration.

    • Oversee the functions of marketing, destination management, events, partner engagement, and administration.

    • Lead the development and delivery of annual tactical plans, performance monitoring, and year-end reporting.

    • Use data and reporting systems to translate activity into insight for staff, partners, funders, and the Board.

    • Stay current on tourism trends, risks, and opportunities, and lead through change or disruption with clarity.

    • Build and maintain strong relationships with the Chamber of Commerce, City of Revelstoke, and elected officials.

    Steward the Finances

    • Lead the development of 5-year MRDT strategic business plan (next renewal due 2028) and ensure full compliance.

    • Manage an annual operating budget of approximately $1.7M with care, transparency, and accountability.

    • Ensure investments in marketing, events, and destination initiatives are evaluated for effectiveness and ROI.

    • Oversee budgeting, audits, financial controls, reporting to funding partners, agencies, and the municipality.

    • Strengthen funding relationships, pursue new revenue opportunities, ensuring legal and regulatory compliance.

    Grow the Destination (Responsibly)

    • Lead destination marketing, storytelling, and events that build brand awareness, support visitation goals, and enhance the guest experience.

    • Support the implementation of the Destination Management Plan, balancing growth with community well-being.

    • Build relationships with airlines, tour operators, meeting planners, event organizers, and tourism partners.

    • Provide leadership during destination-level risks or disruptions in collaboration with partners and local authorities.

    Be a Champion & Connector

    • Champion the value of tourism with residents, industry, and government.

    • Serve as, or support, the primary spokesperson for Tourism Revelstoke.

    • Build strong relationships with tourism and sector organizations including Kootenay Rockies Tourism, Destination BC, TIABC, Indigenous Tourism BC, and Destination Canada.

    • Create opportunities for partner and community engagement to inform decisions and strengthen alignment.

    • Oversee research and performance reporting to support advocacy, decision-making, and destination stewardship.

    • Build respectful, long-term relationships with Indigenous communities.

    Support Strong Governance

    • Provide the Board with clear insights, translating data, trends, and performance into strategic guidance.

    • Support the Board in setting vision, strategy, and long-term priorities, including organizational capacity and leadership continuity.

    • Work closely with the Board Chair on governance, agendas, and accountability.

    • Ensure transparency, ethical leadership, and regular reporting on progress toward strategic and operational goals.

    • Grounded, resilient, and energized by complexity.

    • A natural collaborator and trusted relationship-builder.

    • Comfortable being visible, accountable, and decisive.

    • A clear and compelling communicator.

    • Data-informed, impact-focused, and action-oriented.

    • Steady, thoughtful, and effective under pressure.

    • A university degree in business, marketing, communications, tourism, or a related field (or equivalent experience).

    • 5+ years of experience in general management or executive director level positions, or higher

    • Experience working with Boards of Directors.

    • Tourism, destination marketing, MRDT, or not-for-profit leadership experience strongly preferred.

    • Proven ability to lead in complex, multi-partner environments.

    • A track record of turning strategy into action.

    • Knowledge of Revelstoke, the Kootenay Rockies region, and BC is an asset.

    • Extended health benefits

    • Three (3) weeks vacation

    • TFSA / RRSP matching

    • Phone allowance

  • This is a rare opportunity to lead and shape the future of a destination that inspires passion, pride, and connection. In Revelstoke, tourism is not just about visitors, it’s about supporting a thriving community, protecting our extraordinary landscapes, and creating lasting value for residents and businesses alike.

    Tourism Revelstoke is committed to equity, diversity, and inclusion, and welcomes applications from all qualified candidates. Accommodations are available throughout the recruitment process and employment.

  • ‍Please submit your cover letter and CV to: info@seerevelstoke.com

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CLOSED APPLICATIONS.

Destination & Sustainability Coordinator

Application: CLOSED, DECEMBER 2025

Tourism Revelstoke is hiring a Destination & Sustainability Coordinator to contribute to our destination management and sustainability efforts. This role supports the Destination & Sustainability Manager in delivering programs that strengthen our community and support regenerative tourism goals.

  • Location: Revelstoke, BC
    Position Type: Part-Time
    Hours: Average 21 hours per week
    Wage: $25.50-27/hr based on experience

    Posting closes: December 7, 2025
    Proposed Start Date: Wednesday, January 14, 2026

    This is a dynamic, hybrid position where no two weeks are the same. You can expect to work around 21 hours per week, with some fluctuation based on events, projects, and data collection periods. Our team typically works in-office Tuesdays and Wednesdays, with flexibility for remote work on other days.

    Tourism Revelstoke has evolved from a traditional destination marketing organization into a leader in destination management. Our work goes beyond promotion, as we seek to actively manage the impacts of tourism, support community well-being, and help keep Revelstoke a thriving place to live, work, and visit.

    Over the past few years, our destination management initiatives have grown from volunteer travel programs such as Wildfire Week and Thanksgiving Back, to sustainability training, community engagement and data-driven reporting. As we look toward 2026, we’re excited to bring on a new team member to help sustain our momentum and spark new ideas.

  • As the Destination & Sustainability Coordinator, you will:

    • Support the implementation of Tourism Revelstoke’s Destination Management Plan and related annual tactical actions

    • Assist with sustainability initiatives, research, and partnerships that advance environmental, social, and cultural goals

    • Coordinate logistics and communications for destination management programs

    • Support data collection, analysis, and reporting to track program outcomes

    • Assist with partner and community engagement

    • Collaborate with the marketing team to align sustainability and destination management messaging across social media, website, and visitor materials

    • Maintain and update web content on DestinationRevelstoke.com

    • Bring forward creative ideas and innovative approaches to enhance visitor education, stewardship, and community engagement

  • This role is best suited for someone who is:

    • Creative & Resourceful –  You find solutions when challenges arise and take initiative to get things done

    • Anticipatory & Detail-Oriented – You stay one step ahead, noticing what needs attention before anyone asks

    • Humble & Collaborative –  You approach work with humility and are always looking to learn from those around you

    • Passionate & Purpose-Driven – You care deeply about sustainability and community impact

    • Honest & Reliable – You follow through on commitments and are someone others can trust

    • Self-Managing & Curious –  You thrive with autonomy, learn quickly, ask thoughtful questions, and seek out knowledge to improve

    • Data-Minded & Analytical – Comfortable building forms, organizing survey data, and spotting insights that inform decisions

    • Adaptable & Approachable – You can connect with a variety of stakeholders and adjust your communication style to connect with different audiences

  • While hard skills matter, the right attitude matters more.
    If you are curious, motivated, and eager to learn, we can teach you the technical pieces. What’s most important is a collaborative spirit and willingness to roll up your sleeves.

    Must-Have Skills

    • Strong written and verbal communication skills

    • Data collection and analysis experience (surveys, spreadsheets, reporting)

    • Excellent organizational skills and ability to manage multiple priorities

    • Ability to work independently and as part of a collaborative team

    Nice-to-Have Skills

    • Basic graphic design skills (Canva or Adobe Illustrator, ability to follow brand guidelines)

    • Comfortable using website development platforms (Squarespace)

    • Advanced knowledge of survey platforms (Jotform)

    • Knowledge of tourism, sustainability, or community development

    • Experience with event coordination, logistics, or stakeholder engagement

  • At Tourism Revelstoke, we know that the right fit goes both ways. This role will thrive when it’s filled by someone who not only brings the skills and attitude we need, but who also feels inspired by our mission. We’re looking for someone who will click with our small, passionate team, who shares our love for this community, wants to make a difference, and finds joy in both the challenges and the celebrations that come with this work.

    For the right person, this part-time position has the potential to grow into a full-time role as our destination management work expands. We’re open to flexibility around the start date, weekly hours, and office schedule for the right candidate as the role grows toward full-time capacity.