Destination Branding

Revelstoke. Period?

Whether you love it or hate it, the brand that represents Revelstoke has been widely adopted. We thought it was worth sharing some history and insight into the brand to help everyone understand where it came from, what it represents, and how it can be used.

Where did it come from, and why was it chosen?

Derived from one of our original train station signs, our identity is unique and full of character. Originally hand-painted, the wordmark is industrial yet retains a human touch. This wordmark embodies the characteristics of our community—playful, industrious, and confident.

What does the punctuation mean?

One of the most talked-about aspects of the brand is the period at the end. Some see it as a statement of confidence, others as a quirky design decision. In truth, it invites interpretation! Whatever it means to you, the punctuation has become an integral part of our brand story. But realistically, no one knows why it was on the original sign or why it was painted over. Go check out the original sign at the Revelstoke Railway Museum!

So, can anyone use it?

Yes! The destination brand is a community asset, and local businesses, organizations, and individuals are welcome to use it — within the guidelines, of course. To ensure consistency and quality, there are a few steps to follow, including entering a sublicense agreement and paying fees (some organizations and uses are exempt). But your first step is to contact the brand manager at Media@seerevelstoke.com