Interview Exclusive

What does Tourism Revelstoke do?

“The easiest digestible answer is that we run SeeRevelstoke.com, the @revelstoke accounts on social media, and take on the roles of storytelling, partner relations and support, advocating for tourism, and managing the destination brand.

However, we recognize that tourism cannot be about unbridled growth. It must also respect residents’ expectations and consider how tourism impacts their ability to participate in their own community. That’s why we’ve implemented destination management strategies in the last couple of years—to ensure that tourism benefits everyone while preserving what makes Revelstoke special.

The corporate answer? Tourism Revelstoke is a non-profit organization contracted by the City of Revelstoke to execute the 5-year Strategic Business Plan for the use of Municipal and Regional District Tax (MRDT).”

How are you funded?

“With the exception of some one-off grants, we are funded almost entirely by the Municipal and Regional District Tax (MRDT) Program, which in 2023 resulted in approximately $1.3M per year of general MRDT in the budget that we are responsible for.”

Tourism Revelstoke Team

Who are you?

“Our small team of four women brings extensive experience in tourism, marketing, and sustainability to the table. We’re passionate about sharing Revelstoke authentically while ensuring its growth remains sustainable, thoughtful, and aligned with the community’s vision.”